Serum or cream - what to apply first and how to build the correct skincare routine?

Debating what to apply first - serum or cream? Discover how to build the right skincare routine, effectively combine products, and get more from every step of your regimen.

סרום או קרם - מה מורחים קודם ואיך בונים את סדר הטיפוח הנכון?

What do you apply first - serum or cream? The simple answer is that you usually apply the serum first, and only then the face cream. But for your skincare routine to be effective and pleasant, it's also important to understand why this order is correct, how much time you should wait between steps, and where eye cream and sunscreen fit in.

When products are applied in the correct order, lighter textures can reach the skin before the cream creates a richer layer. This makes it easier to incorporate active ingredients, avoid a heavy feeling, and minimize situations where products pill on the skin.

In short: The accepted rule is to apply products from the lightest and most liquid texture to the richest texture: cleansing, serum, eye cream, face cream, and in the morning - sunscreen.

What is the correct skincare order?

1 Cleansing Removing dirt and preparing the skin
2 Serum Active ingredients in a light texture
3 Eye Cream Targeted care for the delicate area
4 Face Cream Moisture and completing the routine
5 Sunscreen The last step in the morning

The order is not determined solely by the product name, but also by its texture and usage instructions. Generally, watery and thin products are applied before creamy or rich products. If a specific product comes with different instructions, it is advisable to follow them.

What is the difference between serum and cream?

Serum

A product with a light and relatively concentrated texture, designed to incorporate active ingredients such as niacinamide, hyaluronic acid, or peptides, depending on the formula.

Face Cream

A richer textured product that helps to moisturize, soften the skin, and reduce water loss from its outer layer.

Serum and cream are not necessarily competitors. In most skincare routines, they fulfill complementary roles: serum provides targeted treatment, and cream helps maintain hydration and completes the routine.

Oily skin does not have to forgo face cream. You can choose a lighter cream and use a small amount, depending on your skin's needs.

Why apply serum before cream?

Many serums have a watery or gel-like texture that spreads easily on clean skin. If you apply a rich cream first, it may create a layer that makes it difficult for the serum to spread evenly.

Applying serum first allows you to use a small and precise amount, let it settle on the skin, and then add a cream suitable for your skin type and the season.

  • The serum reaches clean skin directly.
  • The cream helps complete hydration after the serum.
  • The order reduces the burden of heavy textures at the beginning of the routine.
  • It is easier to understand which product causes sensitivity or discomfort.

Correct skincare routine step by step

1

Gently cleanse your face

Remove dirt, sweat, and makeup residue before applying skincare products. Use lukewarm water and avoid cleansing that leaves a tight feeling.

HL/Skin Resurfacing Gelo Cleanser For cleansing and preparing the skin for your skincare routine
2

Apply the serum

Apply a small amount to clean, dry skin. Gently spread the serum over your face and neck, avoiding harsh rubbing.

HL/Skin Niacinamide Serum 10% To support the skin barrier and achieve a more balanced appearance
3

Add eye cream

Apply a small amount to the under-eye area and gently pat. There's no need to apply too close to the lash line.

HL/Skin Nourishing Eye Cream Targeted care for the delicate area around the eyes
4

Finish with face cream

Massage in upward motions on the face and neck. Choose the amount of cream according to your skin type: a small amount for oily skin or in summer, and a slightly larger amount when the skin is dry.

HL/Skin Ultimate Tension Cream Moisture and care as part of your morning routine
HL/Skin Revitalising Night Cream Suitable for daily use - in the evening before bed
5

In the morning, add sunscreen

Sunscreen should be the last step in your morning routine, after the face cream has settled on the skin.

How long should you wait between serum and cream?

There's no need to wait a long time. In most cases, it's enough to wait until the serum is partially absorbed and doesn't feel very wet on the skin. This can take about half a minute to several minutes, depending on the amount and texture.

If products are pilling, try using smaller amounts, waiting a little longer between steps, and avoiding prolonged rubbing.

More product is not necessarily more effective. Excess serum or cream can create a heavy layer and cause products to pill under makeup or sunscreen.

Can you use only serum or only cream?

Condition What can you do?
Oily skin in summer Use a light serum and a small amount of cream, depending on how your skin feels.
Dry or dehydrated skin Combine a hydrating serum with a cream that helps reduce water loss.
Minimalist routine Choose a high-quality face cream and add sunscreen in the morning.
Using an active ingredient Apply an appropriate serum followed by a cream that helps maintain skin comfort.
Sensitive skin Start with a small number of products and gradually add new products.

Ultimately, the best routine is one that suits your skin and that you can adhere to. It is not mandatory to use a large number of products, but it is important to understand the role each step plays.

Facial Skin Hydration - The Complete Guide

Discover how to identify dehydrated skin and which ingredients help maintain moisture.

How to incorporate active ingredients in the correct order?

Niacinamide

Niacinamide serum is usually applied after cleansing and before face cream. It can be incorporated into your morning or evening routine according to product instructions and skin compatibility.

The Complete Guide to Niacinamide for Facial Skin

Learn about concentrations, combinations, and suitability for various skin types.

Hyaluronic Acid

A product with hyaluronic acid is usually applied before cream. The cream that follows helps complete the moisturizing routine and maintain a comfortable feeling.

Hyaluronic Acid for Facial Skin

Discover how to use it and how to combine it correctly with moisturizer.

Peptides

Serums or creams with peptides can be incorporated into a Healthy Aging routine. When using a peptide serum, it is usually applied before the cream.

The Guide to Peptides for Facial Skin

Read how peptides integrate into a mature skin care routine.

Common mistakes in product application order

Cream before serum

A rich cream can make it difficult for a watery serum to spread evenly.

Too much product

Excess product can lead to a heavy feeling and pilling on the skin.

Combining many products at once

It's hard to tell which product suits the skin and which causes sensitivity.

Skipping cream for dehydrated skin

A hydrating serum alone is not always enough to reduce water loss.

Applying sunscreen too early

Sunscreen should be applied after skincare products in the morning routine.

Rubbing instead of patting

Prolonged rubbing can cause products to pill and create discomfort.

How to adapt the order to your skin type?

Dry skin

Hydrating serum, eye cream as needed, and a richer face cream.

Oily skin

Light serum and a pleasant, non-heavy textured cream, in a small amount.

Combination skin

Serum on the entire face and more cream on areas prone to dryness.

Sensitive skin

Short routine, gentle products, and gradually introducing new ingredients.

Frequently Asked Questions

Click on the question to reveal the answer

What do you apply first - serum or cream?

Typically, you apply the serum first, and after it settles on the skin, you apply the face cream.

How long should you wait between serum and cream?

There is no fixed time. You can wait until the serum is partially absorbed and doesn't feel very wet, usually about half a minute to several minutes.

What do you apply first - eye cream or face cream?

Generally, eye cream is applied after serum and before face cream. You can combine eye cream after serum, and then face cream.

Can you use serum without cream?

This depends on your skin type and the formula. For dry or dehydrated skin, it is usually recommended to follow serum with face cream.

Can you apply two serums?

It is possible in some cases, but it is recommended to start with a simple routine and check that the ingredients are compatible with each other and with your skin.

Why do products pill on the skin?

Common reasons include too much product, too many layers, prolonged rubbing, or too short a waiting time between products.

When do you apply sunscreen?

Sunscreen is the last step in your morning routine, after serum and face cream and before makeup.

Build your skincare routine in the correct order

Discover HL/Skin products and choose the cleansing, serum, eye cream, and face cream steps that are suitable for your skin.

All Products
The information in this article is for general knowledge and skincare purposes only and does not constitute medical advice. In case of sensitivity, irritation, or a persistent skin condition, it is recommended to consult a doctor or dermatologist.

The information in this guide is for general skincare education and does not constitute medical advice.